GHL Bank celebrated the 2019 edition of the International Customer Service Week from the 7th of October to the 11th of October. Under the global theme, “The Magic of Service”, the bank’s activities were aimed at boosting staff morale, motivation and teamwork; rewarding frontline reps; and enforcing the bank’s commitment of superior customer service to all clients.
Esther Dokuwaa Ofosuhene, Head of Client Experience at GHL Bank said: “in the previous year’s celebration, the Banks’ executives participated in the ‘in-your-shoes’ program where they attended to customers as tellers and Customer Service Officers for a day.”
“This year, the bank’s focus was to appreciate staff and encourage them to commit to more and excellent customer service. We also sought to raise companywide awareness of the importance of customer service and remind customers of our commitment to customer satisfaction”, she added.
Internal activities included a magic camera in motion throughout the week where staff caught offering exceptional customer service received instant rewards. There was also a Mystery Shopping roadshow where the annual mystery shopping videos and reports were shown to staff and discussions were held on how to further improve on customer experience.
Customers were not left out of the celebration. Customers who entered our various branches throughout the week to transact received gifts. Both current and potential customers also had opportunities to take part in trivia and brainteaser questions on the bank’s social media platforms to win amazing prices.
The week was climaxed with a Customer Service Award and Dinner night, where awards were given to the most Customer Centric staff per departments, overall Best Customer Centric Department and Service Star of the Year Award.
The night was crowned with the quintessential gentleman, Ghana’s Rap Doctor, Okyeame Kwame, bringing the house down with his performance.